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VerkehrsRundschau Image Award 2015

6 Feb 2015

Linde Material Handling emerges as winner in the “Forklift Trucks and Warehouse Handling Equipment” category

Germany’s purchasing decision-makers for products in the warehousing and goods handling segment have chosen the best industrial trucks brands.

Linde Material Handling, based in Aschaffenburg and a member of the KION Group, won the Image Award in the “Forklift Trucks and Warehouse Handling Equipment” category. The company made it to the top of the ranking, scoring 879 points out of a 1,000 maximum.

On behalf of the Munich weekly trade magazine VerkehrsRundschau, the Kleffmann market research institute had surveyed 196 managers in the logistics sector as well as in industry and trade, on the awareness and reputation of the main suppliers of forklift trucks and warehouse handling equipment. The winning brands were honoured with the 2015 Image Award as part of the VerkehrsRundschau Gala in Munich on 5 February 2015.

Method applied in “Image Ranking Warehousing + Goods Handling 2015” survey

The central objective of the “Image Ranking Warehousing + Goods Handling 2015” is to derive a representative opinion regarding the reputation and awareness level of leading suppliers in the two categories “Forklift Trucks and Warehouse Handling Equipment” and “Loading Cranes”. To this end, a total of 196 randomly selected purchasing decision-makers dealing with industrial trucks and working for companies belonging to the sectors of commercial freight transport or industry and trade including transport for own account, were subjects of a telephone interview in Germany in the autumn of 2014.

Brands under review

Forklift trucks and warehouse handling equipment: Clark, Crown, Hyundai, Hyster, Jungheinrich, Linde Material Handling, Mitsubishi, Still, Toyota Material Handling, UniCarriers and Yale Material Handling.

Trade Press

Heike Oder